11:51 CHINA EAST AIR<00670> - Announcement (6) Under the Acquisition Agreement, CEA Holding has agreed to complete all such required amendments and necessary registration and/or filing procedures in accordance with the relevant PRC laws and regulations within 90 days after the Effective Date. Further, CEA Holding has undertaken to the Company in the Acquisition Agreement that all necessary third-party consents (including consents from the relevant creditors, aircraft lessors and/or financiers and counterparties of certain operating contracts in connection with the aviation businesses and daily operations of CEA Northwest and CEA Yunnan) required to effect the transfers will be obtained as soon as practicable after the Effective Date. Non-competition undertaking Under the Acquisition Agreement, each of CEA Holding, CEA Northwest and CEA Yunnan has undertaken that at any time after completion of the Acquisition Agreement, it will not, and will procure its respective subsidiaries and associated companies (including members of the CEA Holding Group) not to, carry out, engage in or otherwise become involved or interested in any business which competes or may compete, either directly or indirectly, with the Company's aviation business following completion of the Acquisition Agreement. The undertaking is not made for any definite period. Reasons for and benefits of the Proposed Acquisition The Group is principally engaged in the business of civil aviation in the PRC. The Board believes that the Proposed Acquisition provides the Group with an opportunity to capitalise on the growing market potentials in the PRC civil aviation industry, and in turn to further its business pursuits and developments. Through the Proposed Acquisition, the Group will be able to expand its scope and size of operation, effectively rearrange the deployment of available market resources, integrate the existing marketing network, readjust the combined air routes operated by CEA Northwest and CEA Yunnan under CEA Holding, and capitalise on the transportation potentials of its aircraft fleet as will be expanded after the Proposed Acquisition. In addition, the optimisation of resources allocation according to market demands being made possible following the Proposed Acquisition will facilitate reduction of the Group's operating costs, improvement of its service quality, and in turn enhancement of its overall strength and market competitiveness. The Group, with its streamlined and strengthened operations, will, as is expected, be equipped and able to enter into the rivalry of international air transportation market. As a result, it is believed that the Group will integrate and capitalise its business resources, and increase its future revenue after the Proposed Acquisition, thereby enhancing its operation efficiency, profitability and thus shareholders' return. In addition, the Proposed Acquisition is expected to eliminate any competition among the Company, CEA Northwest and CEA Yunnan, and reduce the volume of relevant connected transactions. (i) A need to face the competition brought by international aviation alliances Following the progress of economic globalisation, it has been the prevailing trend in the international civil aviation industry that international strategic alliances are established among airline companies. Statistics, based on the Company's analysis, reveal that among the 41 top airline companies (in terms of passenger volume) in the world, around 35 of such airline companies are members of international strategic alliances, such as the Star Alliance, One World and Sky Team alliances, occupying the majority of the market share. By sharing codes, these alliances enter the PRC market and put significant pressure on Chinese enterprises which engage in aviation businesses. In order to compete with these international strategic alliances in the future and to better equip the Company with ability to meet challenges and handle expected competition in the PRC aviation industry following the accession of China into the World Trade Organisation, the Company needs to increase its size and scale by way of the Proposed Acquisition.