09:34     SUN MEDIA GROUP<00307> - Announcement (1)                           

    The Stock Exchange of Hong Kong Limited takes no responsibility for the   
    contents of this announcement, makes no representation as to its          
    accuracy or completeness and expressly disclaims any liability            
    whatsoever for any loss however arising from or in reliance upon the      
    whole or any part of the contents of this announcement.                   
                                                                              
    TIDETIME SUN (GROUP) LIMITED                                              
    (formerly known as "SUN SPORTS MEDIA GROUP LIMITED"                       
    "*")                                                                      
    (Incorporated in Bermuda with limited liability)                          
    (Stock Code: 307)                                                         
                                                                              
    ANNOUNCEMENT                                                              
    CHANGE OF COMPANY NAME                                                    
    AND                                                                       
    APPOINTMENT OF INDEPENDENT NON-EXECUTIVE DIRECTOR &                       
    AUDIT COMMITTEE MEMBER                                                    
                                                                              
                                                                              
    The Board is pleased to announce that the change of name of the Company   
    from "Sun Sports Media Group Limited" to "Tidetime Sun (Group) Limited"   
    has become effective on 8 February 2005 pursuant to the Certificate of    
    Incorporation on Change of Name issued by the Registrar of Companies of   
    Bermuda on 16 February 2005. The Companies Registry in Hong Kong also     
    issued a Certificate of Registration of Change of Name of Oversea         
    Company on 9 March 2005. Trading of the Company's ordinary shares on the  
    Stock Exchange under the new English stock short name of "TIDETIME SUN"   
    and the new Chinese stock short name of "*" will become effective from    
    17 March 2005.                                                            
                                                                              
    All share certificates to be issued by the Company will bear the New      
    Name. However, all existing share certificates bearing the Old Name will  
    continue to be good evidence of title to the shares of the Company.       
                                                                              
    Holders of the Company's existing share certificates may exchange for     
    new share certificates free of charge within the period from the date of  
    publishing this announcement to 15 April 2005 (both days inclusive).      
                                                                              
    The Board further announces that with effect from 14 March 2005, Mr.      
    Jordan Z. Deng was appointed as Independent Non-Executive Director and    
    Audit Committee Member of the Company.                                    
                                                                              
    Change Of Company Name                                                    
                                                                              
    Reference are made to the announcement of Tidetime Sun (Group) Limited    
    (the "Company") dated 7 February 2005 (the "Announcement") in respect of  
    the approval by the Company's shareholders of a special resolution at     
    the SGM held on 7 February 2005 for the change of name (the "Name         
    Change") of the Company from "Sun Sports Media Group Limited" (the "Old   
    Name") to "Tidetime Sun (Group) Limited" (the "New Name") and the         
    adoption of "*" as new Chinese name of the Company for identification     
    purpose only. The board (the "Board") of directors of the Company is      
    pleased to announce that the Certificate on Change of Name of the         
    Company was issued by the Registrar of Companies in Bermuda on 16         
    February 2005 evidencing the Name Change has become effective from 8      
    February 2005. The Companies Registry in Hong Kong also issued a          
    Certificate of Registration of Change of Name of Oversea Company on 9     
    March 2005.                                                               
                                                                              
    Trading Arrangement                                                       
                                                                              
    Trading in the shares (the "Shares") of the Company on The Stock          
    Exchange of Hong Kong Limited (the "Stock Exchange") under the new        
    English stock short name of "TIDETIME SUN" and the new Chinese stock      
    short name of "*" will become effective from 17 March 2005.               
                                                                              
    Share Certificates                                                        
                                                                              
    As stated in the Announcement, the Name Change will not affect any of     
    the rights of the shareholders of the Company. The Company's existing     
    share certificates bearing the Old Name shall continue to be evidence of  
    title of the Shares and will be valid for trading, settlement and         
    registration purposes. Holders of the Company's existing share            
    certificates may exchange for new share certificates free of charge       
    within the period from the date of publishing this announcement to 15     
    April 2005 (both days inclusive) by delivering the Company's existing     
    share certificates to the Hong Kong's branch share registrar of the       
    Company, Secretaries Limited at G/F., Bank of East Asia Harbour View      
    Centre, 56 Gloucester Road, Wanchai, Hong Kong. Any exchange of the       
    Company's share certificates after the aforesaid period will be subject   
    to a fee of HK$2.5 (or such higher amount as may from time to time be     
    allowed by the Stock Exchange) for each share certificate issued or       
    cancelled.                                                                
                                                                              
    Appointment Of Independent Non-Executive Director And Audit Committee