08:59     LEADERSHIP PGL<08010> - Announcement                                

                                                                              
    The Stock Exchange of Hong Kong Limited takes no                          
    responsibility for the contents of this announcement, makes               
    no representation as to its accuracy or completeness and                  
    expressly disclaims any liability whatsoever for any loss                 
    howsoever arising from or in reliance upon the whole or any               
    part of the contents of this announcement.                                
                                                                              
    SMI Publishing Group Limited                                              
    (formerly known as Leadership Publishing Group Limited                    
    (incorporated in the Cayman Islands with limited liability)               
    (Stock Code: 8010)                                                        
                                                                              
    CHANGE OF COMPANY NAME                                                    
                                                                              
    The Board announces that the Company has changed the name                 
    from "Leadership Publishing Group Limited" to "SMI Publishing             
    Group Limited" and the Chinese Company name from "*"  to "*",             
    for identification purpose only, with effect from 17 January 2005.        
                                                                              
    Shareholders will be informed the effective date for trading              
    of shares on the Stock Exchange under the new stock short                 
    name. Further announcement will be made in relation to the                
    trading arrangement and the arrangement for exchange of the               
    share certificate of the Company.                                         
                                                                              
    By Order of the Board                                                     
    SMI Publishing Group Limited                                              
    MAK Tak Ping                                                              
    Company Secretary                                                         
                                                                              
    Hong Kong, 1 February 2005                                                
                                                                              
    As at the date hereof, the Board of the Company comprises                 
    nine directors of the Company, of which five are executive                
    Directors, namely Mr. XING Jing, Mr. CUI En Qing, Mr. LI Kai,             
    Mr. HAO Bin and Mr. LIN Ning, one is the non-executive                    
    Director namely Mr. KWOK Yat Ming and three are independent               
    non-executive Directors, namely Mr. LAM Cheung Shing Richard,             
    Mr. SHI Bin Hai and Mr. YAN Chun.                                         
                                                                              
    This announcement, for which the Directors collectively and               
    individually accept full responsibility, includes particulars             
    given in compliance with the Rules Governing the Listing of               
    Securities on the GEM of the Stock Exchange for the purpose               
    of giving information with regard to the Company. The                     
    Directors, having made all reasonable enquiries, confirm that,            
    to the best of their knowledge and belief: (1) the                        
    information contained in this announcement is accurate and                
    complete in all material respects and not misleading; (2)                 
    there are no other matters the omission of which would make               
    any statement in this announcement misleading; and (3) all                
    opinions expressed in this announcement have been arrived at              
    after due and careful consideration and are founded on bases              
    and assumptions that are fair and reasonable.                             
                                                                              
    The above announcement is a summary only. For the full                    
    version of this announcement, please refer to the "Latest                 
    Company Announcements" page on the GEM website of                         
    http://www.hkgem.com.                                                     
                                                                              
    (*) For the Chinese name, please refer to the full version on GEM website.